Hey๐Can I give you 1 tip if you are sending LinkedIn Sponsored Messages/InMails? ๐
Ok, here is is:
“๐๐ก๐๐๐จ๐ ๐๐ค๐ฃ’๐ฉ ๐ก๐๐จ๐ฉ๐๐ฃ ๐ฉ๐ค ๐๐๐ฃ๐ ๐๐๐๐ฃ!”๐ฌ
Yes! You read that right.
Please don’t listen to LinkedIn when it comes to this:
You see…
I know they trick you into starting your message with introducing yourself…
It’s literally there as a “Tip” when you start writing a Message Ad.
That’s why I’m not blaming anyone who does this, they’re just being a good boy๐ซก
๐ง๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐ถ๐ this:
If you start with introducing yourself, it will actually not be the 1st but the 3rd time you’re introducing yourself…
You’re ๐๐ฎ๐๐๐ถ๐ป๐ด ๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐๐ฝ๐ฎ๐ป โ leading to lower engagement.
That’s no bueno! ๐
You’re already shown with name, profile picture AND job title up front so there’s no need to repeat yourself.
The worst thing is this:
If you start talking about yourself, people see you as someone wanting to SELL them something.
No-one wants to be sold to. They immediately put up a guard…
But if you start talking about their PROBLEM, then they start seeing you as someone providing a SOLUTION to their problem.
And now, they’re listing! ๐
So please:
โ Donโt start with your name
โ
Start with their problem
โ
Be brief, clear, and empathetic
That’s gonna help you get way more responses to your InMails or Sponsored Messages, ultimately increasing your ROI. ๐
For example, this gentleman offering an MBA could have used these “problem hooks” on me:
๐ฉ “๐๐ช๐ณ๐ฆ๐ฅ ๐ฐ๐ง ๐ฎ๐ช๐ด๐ด๐ช๐ฏ๐จ ๐ต๐ฉ๐ข๐ต ๐ฑ๐ณ๐ฐ๐ฎ๐ฐ๐ต๐ช๐ฐ๐ฏ ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐บ๐ฐ๐ถ ๐ฅ๐ฐ๐ฏ’๐ต ๐ฉ๐ข๐ท๐ฆ ๐ข๐ฏ ๐๐๐?”
or a bit less blunt:
๐”๐๐ข๐ท๐ฆ ๐บ๐ฐ๐ถ ๐ณ๐ฆ๐ข๐ค๐ฉ๐ฆ๐ฅ ๐ข ๐ญ๐ฆ๐ท๐ฆ๐ญ ๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐ต๐ข๐ค๐ต๐ช๐ค๐ข๐ญ ๐ด๐ฌ๐ช๐ญ๐ญ๐ด ๐ข๐ณ๐ฆ๐ฏโ๐ต ๐ฆ๐ฏ๐ฐ๐ถ๐จ๐ฉ ๐ข๐ฏ๐ฅ ๐บ๐ฐ๐ถ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ค ๐ช๐ฏ๐ง๐ญ๐ถ๐ฆ๐ฏ๐ค๐ฆ, ๐ค๐ณ๐ฐ๐ด๐ด-๐ง๐ถ๐ฏ๐ค๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ญ๐ฆ๐ข๐ฅ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ, ๐ข๐ฏ๐ฅ ๐ฆ๐น๐ฆ๐ค๐ถ๐ต๐ช๐ท๐ฆ ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ค๐ฆ ๐ต๐ฐ ๐ฎ๐ฐ๐ท๐ฆ ๐ง๐ฐ๐ณ๐ธ๐ข๐ณ๐ฅ ๐ช๐ฏ ๐บ๐ฐ๐ถ๐ณ ๐ค๐ข๐ณ๐ฆ๐ฆ๐ณ?”
The 1st only would obviously work only on employees. The 2nd could work for anyone, working independently or as an employee.
But anyway, please feel free to use this as inspiration!
๐๐ป๐ฑ ๐ฑ๐ผ๐ป’๐ ๐ณ๐ผ๐ฟ๐ด๐ฒ๐:
People on TV get their names edited-in on the screen for a reason…
It’s so they don’t waste your attention telling you their name. They know you can read ๐ It’s the same on LinkedIn.
๐ฆ๐ผ ๐๐๐ฎ๐ฟ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ๐ถ๐ฟ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ. ๐ก๐ผ๐ ๐๐ผ๐๐ฟ ๐ป๐ฎ๐บ๐ฒ. ๐
BTW: Curious if your Sponsored Messages could perform better? ๐ค
Just send me a message or comment below โ I’m happy to take a look for ya! ๐
Ok that’s it for today!! Have a good rest of the day and talk later! ๐ค
