Almost every B2B brand I know has something valuable to offer their B2B customers in terms of technology and AI. You guys probably do too, right?
But just having something to offer isn’t gonna win you the deal anymore.
If you want your customers to choose you (and keep choosing you), you need to earn their trust, and keep it.
LinkedIn & GWI just shared a report highlighting what B2B marketers should know about building trust in this era of AI and innovation.
I’ve summarized them for you here:
Here are 4 trends shaping the tech buying landscape and the 4 things your brand must do to become or stay #1:
Trend 1) Buyers seek reputable partners. 👉 This means you need to position your brand as a reliable partner by combining trust-building, future-oriented content with engaging creative.
Trend 2) Buying groups are growing — with 9+ stakeholders and rising seniority. 👉 This means that personalized messaging is essential to effectively reach all these senior executives and make sure they all put your brand at the top of their short-list, making their internal decision making easier and heavily in your favor.
Trend 3) Vendors build trust by continually proving their expertise. 👉 This means your brand has a chance on competing on much more than just price and features. Take advantage of this fact and position yourselves not just as “a good fit for todays needs” but as an innovative partner ready to help your customers move into the future.
Trend 4) AI is both a priority and a challenge for your customers. 👉 This means your brand should simplify what you can do for them with AI and show real-world applications of using AI for your customers so you win their trust and they’re reassured you guys are the right pick.
To really summarize your plan of attack this coming year, remember this:
⭐ Thought leadership.
⭐ Personalized messaging.
⭐ Simplify AI.
If your marketing department does this, you stay top-of-mind, build trust and make your way up that shortlist of potential vendors.
#B2BMarketing #ThoughtLeadership #VeryStakeholder
