{"id":4214,"date":"2025-08-27T15:33:28","date_gmt":"2025-08-27T13:33:28","guid":{"rendered":"https:\/\/www.kolbeek.com\/?p=4214"},"modified":"2025-08-27T15:43:15","modified_gmt":"2025-08-27T13:43:15","slug":"the-1-thing-most-marketers-get-wrong-with-linkedin-sponsored-messages-the-psychology-behind-better-inmails","status":"publish","type":"post","link":"https:\/\/www.kolbeek.com\/en\/the-1-thing-most-marketers-get-wrong-with-linkedin-sponsored-messages-the-psychology-behind-better-inmails\/","title":{"rendered":"The 1 thing most marketers get wrong with LinkedIn Sponsored Messages (The psychology behind better InMails)"},"content":{"rendered":"<p>Hey\ud83d\udc4bCan I give you 1 tip if you are sending LinkedIn Sponsored Messages\/InMails? \ud83d\ude03<\/p>\n<p>Ok, here is is:<\/p>\n<p>&#8220;\ud835\ude4b\ud835\ude61\ud835\ude5a\ud835\ude56\ud835\ude68\ud835\ude5a \ud835\ude59\ud835\ude64\ud835\ude63&#8217;\ud835\ude69 \ud835\ude61\ud835\ude5e\ud835\ude68\ud835\ude69\ud835\ude5a\ud835\ude63 \ud835\ude69\ud835\ude64 \ud835\ude47\ud835\ude5e\ud835\ude63\ud835\ude60\ud835\ude5a\ud835\ude59\ud835\ude44\ud835\ude63!&#8221;\ud83d\ude2c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3436\" src=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/dog-huh.gif\" alt=\"\" width=\"640\" height=\"640\" \/><\/p>\n<p>Yes! You read that right.<\/p>\n<p>Please don&#8217;t listen to LinkedIn when it comes to this:<\/p>\n<p>You see&#8230;<\/p>\n<p>I know they trick you into starting your message with introducing yourself&#8230;<\/p>\n<p>It&#8217;s literally there as a &#8220;Tip&#8221; when you start writing a Message Ad.<\/p>\n<figure id=\"attachment_4218\" aria-describedby=\"caption-attachment-4218\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4218 size-large\" src=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/Dont-listen-to-this-1024x726.png\" alt=\"\" width=\"1024\" height=\"726\" srcset=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/Dont-listen-to-this-1024x726.png 1024w, https:\/\/www.kolbeek.com\/wp-content\/uploads\/Dont-listen-to-this-300x213.png 300w, https:\/\/www.kolbeek.com\/wp-content\/uploads\/Dont-listen-to-this-768x544.png 768w, https:\/\/www.kolbeek.com\/wp-content\/uploads\/Dont-listen-to-this.png 1064w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4218\" class=\"wp-caption-text\">This advice from LinkedIn is no bueno&#8230;<\/figcaption><\/figure>\n<p>That&#8217;s why I&#8217;m not blaming anyone who does this, they&#8217;re just being a good boy\ud83e\udee1<\/p>\n<p><strong>\ud835\udde7\ud835\uddf5\ud835\uddf2 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddef\ud835\uddf9\ud835\uddf2\ud835\uddfa \ud835\uddf6\ud835\ude00 this<\/strong>:<\/p>\n<p>If you start with introducing yourself, it will actually not be the 1st but the 3rd time you&#8217;re introducing yourself&#8230;<\/p>\n<p>You&#8217;re \ud835\ude04\ud835\uddee\ud835\ude00\ud835\ude01\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude03\ud835\uddee\ud835\uddf9\ud835\ude02\ud835\uddee\ud835\uddef\ud835\uddf9\ud835\uddf2 \ud835\uddee\ud835\ude01\ud835\ude01\ud835\uddf2\ud835\uddfb\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\ude00\ud835\uddfd\ud835\uddee\ud835\uddfb \u2013 leading to lower engagement.<\/p>\n<p>That&#8217;s no bueno! \ud83d\ude1f<\/p>\n<p>You&#8217;re already shown with name, profile picture AND job title up front so there&#8217;s no need to repeat yourself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4215\" src=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/LinkedIn-Message-Ads.png\" alt=\"\" width=\"459\" height=\"708\" srcset=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/LinkedIn-Message-Ads.png 459w, https:\/\/www.kolbeek.com\/wp-content\/uploads\/LinkedIn-Message-Ads-194x300.png 194w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/p>\n<p>The worst thing is this:<\/p>\n<p>If you start talking about yourself, people see you as someone wanting to SELL them something.<\/p>\n<p>No-one wants to be sold to. They immediately put up a guard&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4221\" src=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/lalala.gif\" alt=\"\" width=\"600\" height=\"300\" \/><\/p>\n<p>But if you start talking about their PROBLEM, then they start seeing you as someone providing a SOLUTION to their problem.<\/p>\n<p>And now, they&#8217;re listing! \ud83d\udc42<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4225\" src=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/my-interest-is-piqued.gif\" alt=\"\" width=\"601\" height=\"338\" \/><\/p>\n<p>So please:<\/p>\n<p>\u274c Don\u2019t start with your name<br \/>\n\u2705 Start with their problem<br \/>\n\u2705 Be brief, clear, and empathetic<\/p>\n<p>That&#8217;s gonna help you get way more responses to your InMails or Sponsored Messages, ultimately increasing your ROI. \ud83d\ude80<\/p>\n<p>For example, this gentleman offering an MBA could have used these &#8220;problem hooks&#8221; on me:<\/p>\n<p>\ud83d\ude29 &#8220;\ud835\ude1b\ud835\ude2a\ud835\ude33\ud835\ude26\ud835\ude25 \ud835\ude30\ud835\ude27 \ud835\ude2e\ud835\ude2a\ud835\ude34\ud835\ude34\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude35\ud835\ude29\ud835\ude22\ud835\ude35 \ud835\ude31\ud835\ude33\ud835\ude30\ud835\ude2e\ud835\ude30\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f \ud835\ude23\ud835\ude26\ud835\ude24\ud835\ude22\ud835\ude36\ud835\ude34\ud835\ude26 \ud835\ude3a\ud835\ude30\ud835\ude36 \ud835\ude25\ud835\ude30\ud835\ude2f&#8217;\ud835\ude35 \ud835\ude29\ud835\ude22\ud835\ude37\ud835\ude26 \ud835\ude22\ud835\ude2f \ud835\ude14\ud835\ude09\ud835\ude08?&#8221;<\/p>\n<p>or a bit less blunt:<\/p>\n<p>\ud83d\udc54&#8221;\ud835\ude0f\ud835\ude22\ud835\ude37\ud835\ude26 \ud835\ude3a\ud835\ude30\ud835\ude36 \ud835\ude33\ud835\ude26\ud835\ude22\ud835\ude24\ud835\ude29\ud835\ude26\ud835\ude25 \ud835\ude22 \ud835\ude2d\ud835\ude26\ud835\ude37\ud835\ude26\ud835\ude2d \ud835\ude38\ud835\ude29\ud835\ude26\ud835\ude33\ud835\ude26 \ud835\ude35\ud835\ude22\ud835\ude24\ud835\ude35\ud835\ude2a\ud835\ude24\ud835\ude22\ud835\ude2d \ud835\ude34\ud835\ude2c\ud835\ude2a\ud835\ude2d\ud835\ude2d\ud835\ude34 \ud835\ude22\ud835\ude33\ud835\ude26\ud835\ude2f\u2019\ud835\ude35 \ud835\ude26\ud835\ude2f\ud835\ude30\ud835\ude36\ud835\ude28\ud835\ude29 \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude3a\ud835\ude30\ud835\ude36 \ud835\ude2f\ud835\ude26\ud835\ude26\ud835\ude25 \ud835\ude34\ud835\ude35\ud835\ude33\ud835\ude22\ud835\ude35\ud835\ude26\ud835\ude28\ud835\ude2a\ud835\ude24 \ud835\ude2a\ud835\ude2f\ud835\ude27\ud835\ude2d\ud835\ude36\ud835\ude26\ud835\ude2f\ud835\ude24\ud835\ude26, \ud835\ude24\ud835\ude33\ud835\ude30\ud835\ude34\ud835\ude34-\ud835\ude27\ud835\ude36\ud835\ude2f\ud835\ude24\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f\ud835\ude22\ud835\ude2d \ud835\ude2d\ud835\ude26\ud835\ude22\ud835\ude25\ud835\ude26\ud835\ude33\ud835\ude34\ud835\ude29\ud835\ude2a\ud835\ude31, \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude26\ud835\ude39\ud835\ude26\ud835\ude24\ud835\ude36\ud835\ude35\ud835\ude2a\ud835\ude37\ud835\ude26 \ud835\ude31\ud835\ude33\ud835\ude26\ud835\ude34\ud835\ude26\ud835\ude2f\ud835\ude24\ud835\ude26 \ud835\ude35\ud835\ude30 \ud835\ude2e\ud835\ude30\ud835\ude37\ud835\ude26 \ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude38\ud835\ude22\ud835\ude33\ud835\ude25 \ud835\ude2a\ud835\ude2f \ud835\ude3a\ud835\ude30\ud835\ude36\ud835\ude33 \ud835\ude24\ud835\ude22\ud835\ude33\ud835\ude26\ud835\ude26\ud835\ude33?&#8221;<\/p>\n<p>The 1st only would obviously work only on employees. The 2nd could work for anyone, working independently or as an employee.<\/p>\n<p>But anyway, please feel free to use this as inspiration!<\/p>\n<p>\ud835\uddd4\ud835\uddfb\ud835\uddf1 \ud835\uddf1\ud835\uddfc\ud835\uddfb&#8217;\ud835\ude01 \ud835\uddf3\ud835\uddfc\ud835\uddff\ud835\uddf4\ud835\uddf2\ud835\ude01:<\/p>\n<p>People on TV get their names edited-in on the screen for a reason&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4228\" src=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/name-tag-on-tv-1024x582.png\" alt=\"\" width=\"1024\" height=\"582\" srcset=\"https:\/\/www.kolbeek.com\/wp-content\/uploads\/name-tag-on-tv-1024x582.png 1024w, https:\/\/www.kolbeek.com\/wp-content\/uploads\/name-tag-on-tv-300x170.png 300w, https:\/\/www.kolbeek.com\/wp-content\/uploads\/name-tag-on-tv-768x436.png 768w, https:\/\/www.kolbeek.com\/wp-content\/uploads\/name-tag-on-tv.png 1234w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>It&#8217;s so they don&#8217;t waste your attention telling you their name. They know you can read \ud83d\ude09 It&#8217;s the same on LinkedIn.<\/p>\n<p>\ud835\udde6\ud835\uddfc \ud835\ude00\ud835\ude01\ud835\uddee\ud835\uddff\ud835\ude01 \ud835\ude04\ud835\uddf6\ud835\ude01\ud835\uddf5 \ud835\ude01\ud835\uddf5\ud835\uddf2\ud835\uddf6\ud835\uddff \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddef\ud835\uddf9\ud835\uddf2\ud835\uddfa. \ud835\udde1\ud835\uddfc\ud835\ude01 \ud835\ude06\ud835\uddfc\ud835\ude02\ud835\uddff \ud835\uddfb\ud835\uddee\ud835\uddfa\ud835\uddf2. \ud83d\udc4d<\/p>\n<p>BTW: Curious if your Sponsored Messages could perform better? \ud83e\udd14<\/p>\n<p>Just <a href=\"https:\/\/linkedin.com\/in\/hanskolbeek\/\">send me a message<\/a> or comment below \u2013 I&#8217;m happy to take a look for ya! \ud83d\udc40<\/p>\n<p>Ok that&#8217;s it for today!! Have a good rest of the day and talk later! \ud83e\udd19<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey\ud83d\udc4bCan I give you 1 tip if you are sending LinkedIn Sponsored Messages\/InMails? \ud83d\ude03 Ok, here is is: &#8220;\ud835\ude4b\ud835\ude61\ud835\ude5a\ud835\ude56\ud835\ude68\ud835\ude5a \ud835\ude59\ud835\ude64\ud835\ude63&#8217;\ud835\ude69 \ud835\ude61\ud835\ude5e\ud835\ude68\ud835\ude69\ud835\ude5a\ud835\ude63 \ud835\ude69\ud835\ude64 \ud835\ude47\ud835\ude5e\ud835\ude63\ud835\ude60\ud835\ude5a\ud835\ude59\ud835\ude44\ud835\ude63!&#8221;\ud83d\ude2c Yes! You read that right. Please don&#8217;t listen to LinkedIn when it comes to this: You see&#8230; I know they trick you into starting your message with introducing yourself&#8230; It&#8217;s literally there [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[44],"tags":[96,116,108,115,97],"class_list":["post-4214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2","tag-heros-journey-en","tag-linkedin-ads-en","tag-narrative-transportation","tag-sponsored-messaging","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 1 thing most marketers get wrong with LinkedIn Sponsored Messages (The psychology behind better InMails) - kolbeek - Digital Marketing Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolbeek.com\/en\/the-1-thing-most-marketers-get-wrong-with-linkedin-sponsored-messages-the-psychology-behind-better-inmails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 1 thing most marketers get wrong with LinkedIn Sponsored Messages (The psychology behind better InMails) - kolbeek - Digital Marketing Consultancy\" \/>\n<meta property=\"og:description\" content=\"Hey\ud83d\udc4bCan I give you 1 tip if you are sending LinkedIn Sponsored Messages\/InMails? \ud83d\ude03 Ok, here is is: &#8220;\ud835\ude4b\ud835\ude61\ud835\ude5a\ud835\ude56\ud835\ude68\ud835\ude5a \ud835\ude59\ud835\ude64\ud835\ude63&#8217;\ud835\ude69 \ud835\ude61\ud835\ude5e\ud835\ude68\ud835\ude69\ud835\ude5a\ud835\ude63 \ud835\ude69\ud835\ude64 \ud835\ude47\ud835\ude5e\ud835\ude63\ud835\ude60\ud835\ude5a\ud835\ude59\ud835\ude44\ud835\ude63!&#8221;\ud83d\ude2c Yes! You read that right. 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