Almost every B2B brand I know has something valuable to offer their B2B customers in terms of technology and AI. You guys probably do too, right?<\/p>\n
But just having something to offer isn\u2019t gonna win you the deal anymore.<\/p>\n
If you want your customers to choose you (and keep choosing you), you need to earn their trust, and keep it.<\/p>\n
LinkedIn & GWI just shared a report highlighting what B2B marketers should know about building trust in this era of AI and innovation.<\/p>\n
I’ve summarized them for you here:<\/p>\n
Here are 4 trends shaping the tech buying landscape and the 4 things your brand must do to become or stay #1:<\/p>\n
Trend 1) Buyers seek reputable partners. \ud83d\udc49 This means you need to position your brand as a reliable partner by combining trust-building, future-oriented content with engaging creative.<\/p>\n
Trend 2) Buying groups are growing \u2014 with 9+ stakeholders and rising seniority. \ud83d\udc49 This means that personalized messaging is essential to effectively reach all these senior executives and make sure they all put your brand at the top of their short-list, making their internal decision making easier and heavily in your favor.<\/p>\n
Trend 3) Vendors build trust by continually proving their expertise. \ud83d\udc49 This means your brand has a chance on competing on much more than just price and features. Take advantage of this fact and position yourselves not just as “a good fit for todays needs” but as an innovative partner ready to help your customers move into the future.<\/p>\n
Trend 4) AI is both a priority and a challenge for your customers. \ud83d\udc49 This means your brand should simplify what you can do for them with AI and show real-world applications of using AI for your customers so you win their trust and they’re reassured you guys are the right pick.<\/p>\n
To really summarize your plan of attack this coming year, remember this:<\/p>\n
\u2b50 Thought leadership.<\/p>\n
\u2b50 Personalized messaging.<\/p>\n
\u2b50 Simplify AI.<\/p>\n
If your marketing department does this, you stay top-of-mind, build trust and make your way up that shortlist of potential vendors.<\/p>\n
#B2BMarketing #ThoughtLeadership #VeryStakeholder<\/p>\n","protected":false},"excerpt":{"rendered":"
Almost every B2B brand I know has something valuable to offer their B2B customers in terms of technology and AI. You guys probably do too, right? But just having something to offer isn\u2019t gonna win you the deal anymore. If you want your customers to choose you (and keep choosing you), you need to earn […]<\/p>\n","protected":false},"author":2,"featured_media":4202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[106],"tags":[112,111,110],"class_list":["post-4201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","tag-abm","tag-message-personalization","tag-thought-leadership"],"yoast_head":"\n