{"id":3980,"date":"2023-07-19T12:35:34","date_gmt":"2023-07-19T10:35:34","guid":{"rendered":"https:\/\/www.kolbeek.com\/?page_id=3980"},"modified":"2023-07-19T12:48:09","modified_gmt":"2023-07-19T10:48:09","slug":"about-me","status":"publish","type":"page","link":"https:\/\/www.kolbeek.com\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"\r\n\r\n\t\t\t<h2>About Me<\/h2>\t\t\t\r\n\t\t\t\t<p>It was June 2011. I had dropped out of college. And I had no clue what the point of my life was supposed to be.<\/p>\r\n<p>That&#8217;s when I bought a course on SEO and entered the game of digital marketing&#8230;<\/p>\r\n<p>As a good boy, I followed the teacher&#8217;s instructions exactly and hey&#8230; I made a couple hundred euro&#8217;s a month from AdSense because my blogs ranked high in Google and got lots of traffic!<\/p>\r\n<p>So it started with SEO, researching and writing content, learning about copywriting, human behavior and checking it all through Google Analytics.<\/p>\r\n<p>With this experience I quit my student job at a rental car company and started to work as an online marketing consultant.<\/p>\r\n<p>That&#8217;s where I quickly branched out into Social Media Strategy and Online Advertising.<\/p>\r\n<p>Since then, in the last 10+ years as a digital marketing consultant I&#8217;ve helped hundreds of businesses grow by getting them more leads, more efficiently.<\/p>\r\n<p>These clients ranged from large multinationals to SME&#8217;s, SMB&#8217;s and even solopreneurs.<\/p>\r\n<p>And let me tell you 1 thing:<\/p>\r\n<p>In all those years in digital marketing, I&#8217;ve seen many things that made me VERY SAD&#8230;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.kolbeek.com\/wp-content\/uploads\/een-verdrietige-hans-kolbeek.jpg\" alt=\"sad guy sitting under tree\" width=\"300\" height=\"400\" \/><\/p>\r\n<ul>\r\n<li>manipulation<\/li>\r\n<li>fear mongering<\/li>\r\n<li>creating fake scarcity<\/li>\r\n<\/ul>\r\n<blockquote>\r\n<p><strong>And I am AGAINST that.<\/strong><\/p>\r\n<\/blockquote>\r\n<p>I know that businesses like yours (and your customers) need a WHOLE OTHER type of marketing.<\/p>\r\n<p>Well&#8230;<\/p>\r\n<p>If they want to GROW sustainably over the LONG TERM, that is.<\/p>\r\n<p>That&#8217;s why I use a different marketing method.<\/p>\r\n<p>My method is called &#8220;The 3 foundations of digital marketing.&#8221;<\/p>\r\n<p>While everyone is trying to scare you into using the next &#8220;trick&#8221; or &#8220;hack&#8221;. I teach a long-term and dangerously effective marketing method that&#8217;s based on:<\/p>\r\n<ul>\r\n<li>authenticity<\/li>\r\n<li>creating trust<\/li>\r\n<li>and generating leads authentically<\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.kolbeek.com\/wp-content\/uploads\/that-sounds-pretty-good-ey.png\" alt=\"\" width=\"600\" height=\"500\" \/><\/p>\r\n<p>And this is not just &#8220;an idea&#8221; I had.<\/p>\r\n<p>It&#8217;s rooted in science:<\/p>\r\n<ul>\r\n<li><strong>Analytics data<\/strong> (I know this works because I see it in the data)<\/li>\r\n<li><strong>Mythology and spirituality<\/strong> (to connect with people&#8217;s heart)<\/li>\r\n<li><strong>And the latest insights from neuropsychology<\/strong> (to connect with people&#8217;s heads)<\/li>\r\n<\/ul>\r\n<p>Sounds complicated, right?<\/p>\r\n<p>It&#8217;s not.<\/p>\r\n<p>This method is actually REALLY SIMPLE and it will come 100% NATURALLY to you.<\/p>\r\n<p>This is because everything is underlined by this 1 principle:<\/p>\r\n<blockquote>\r\n<p><strong>EVERYTHING is a game.<\/strong><\/p>\r\n<\/blockquote>\r\n<p>Digital marketing is a game, too.<\/p>\r\n<p>And every game has rules.<\/p>\r\n<p>If you don&#8217;t know the rules, you can&#8217;t win.<\/p>\r\n<blockquote>\r\n<p><strong>Lucky for us, there are only 3 rules in this game.<\/strong><\/p>\r\n<\/blockquote>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.kolbeek.com\/wp-content\/uploads\/hans-3-rules-of-online-marketing-1.png\" alt=\"\" width=\"600\" height=\"500\" \/><\/p>\r\n<p>And I would LOVE to teach &#8217;em to you!<\/p>\r\n<p>Still, every month, I see AMAZING businesses like yours lose out on leads&#8230;<\/p>\r\n<p>And I CAN&#8217;T STAND THAT ANYMORE!<\/p>\r\n<p><img decoding=\"async\" src=\"http:\/\/www.kolbeek.com\/wp-content\/uploads\/i-wont-have-it-anymore.gif\" alt=\"\" \/><\/p>\r\n<p>If you&#8217;d know about these 3 foundations, you&#8217;d stop spending money you&#8217;re currently spending on things that are not profitable.<\/p>\r\n<p>That&#8217;s why I invite you to check out my book.<\/p>\r\n<p>The book is 80 pages of deep insights and explanations of these 3 crucial foundations of online marketing and how to implement them in your business.<\/p>\r\n<p>It&#8217;s the perfect start to creating healthy foundations for long-term sustainable growth.<\/p>\r\n\t\t\t<a href=\"https:\/\/www.kolbeek.com\/en\/book\/\" target=\"_self\" role=\"button\" aria-label=\"Check out my book\" rel=\"noopener\">\r\n\t\t\t\t\t\t\tCheck out my book\r\n\t\t<\/a>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>About Me It was June 2011. I had dropped out of college. And I had no clue what the point of my life was supposed to be. That&#8217;s when I bought a course on SEO and entered the game of digital marketing&#8230; As a good boy, I followed the teacher&#8217;s instructions exactly and hey&#8230; I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3980","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>kolbeek | Expert Digital Marketing Help For Businesses, Non-Profits &amp; Schools<\/title>\n<meta name=\"description\" content=\"We help you get more conversions and build a remarkable brand. 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